Moai Curls was born around three core pillars.
The first one came from realizing that we both work in different, yet deeply connected worlds. Juan works in fitness and personal wellness, while Manu works in the world of grooming and aesthetics. Different industries, but united by a common goal: self-care.

After years of working with our communities, we both noticed the same recurring issue:
Men don’t know how to take care of their hair.

We live in an overwhelming world. There’s information about everything, yet we often feel lost, because things are overcomplicated. And honestly? It’s not your fault. It’s exactly what the industry wants, to make you believe you need hundred different products, endless treatments, and all sorts of unnecessary extras.

That’s when we realized men needed clear, simple, and effective guidance to improve their hair care.

The second pillar was empathy. People kept asking us how we kept our curls looking so defined. The answer was always straightforward: healthy hair comes from a proper wash routine, healthy habits, and, if needed, a curl cream that hydrates and defines your hair's natural texture.

But even for us, despite working in health and wellness for years, finding the right product was a challenge. Most brands we tried had too many ingredients, artificial or overpowering fragrances, and left our hair either greasy, crunchy, or with a hold that didn’t last the whole day.

So we decided to create our own. A single product that gets the job done, with the right texture, the right fragrance, and the right results. All while keeping it minimal and clean.

Which brings us to the third pillar: our mission.

After years of brainstorming and months of testing, we’ve finally created what we were looking for: a product with a smooth texture, a fresh and subtle scent made from essential oils, and a finish that lasts all day.

We’ve built the product, now our mission goes further. We want to educate and empower men to take better care of their hair, embrace it, and wear it with pride.